Tag: Mark Coker

  • A Final Death Wish to Old-Style Capitalism?

    Dear Movers, Shakers and Innovators of Publishing, Are we digging ourselves an early grave or is it a stroke of marketing genius to give away e-content? Let’s re-frame that question: when a small press launches a new title (fiction or non-fiction), is it counter-intuitively wise or just plain dumb to let consumers download the entire…