by Dan Cafaro | Oct 15, 2011 | Publisher's Thoughts
Dear Movers, Shakers and Innovators of Publishing, Are we digging ourselves an early grave or is it a stroke of marketing genius to give away e-content? Let’s re-frame that question: when a small press launches a new title (fiction or non-fiction), is it...
by Dan Cafaro | May 5, 2011 | Publisher's Thoughts
KENSINGTON, MD — Before we unveil the spiffy logo of Atticus Review and obsess about how the ink spots represent the distinct uttering of the mouthy bird who seconds as a quill pen in our funky masthead, and before we rattle on about how incredibly stoked we are to be...
by Dan Cafaro | Apr 1, 2011 | Publisher's Thoughts
NEW HOPE, PA–Revolution. Renaissance. Revitalization. These are the three R’s of entrepreneurship. Any small business with a far-reaching strategy craves a revolution. Any industry or community service worth fighting for—and indeed rescuing—demands a...
by Dan Cafaro | Feb 9, 2011 | Publisher's Thoughts
WASHINGTON, D.C. — The planets that comprise the small press universe are a startling alignment of soaring, like-minded meteors no matter which segment of the book-loving stratosphere your earthly kind inhabits. Whether you create, disseminate, or consume...
by Dan Cafaro | Jan 26, 2011 | Publisher's Thoughts
Dear Prospective Author, I retrieved your book proposal on my Android, a handheld device manufactured by Motorola, marketed by Verizon, and copyrighted and branded by Google with its ubiquitous logo carved into the back surface of the phone, just in case consumers...
by Dan Cafaro | Dec 31, 2010 | Publisher's Thoughts
KENSINGTON, MD — Tonight, as we tip our hats and we click our glasses to the passing of another year, we’ll each take away our own party favor from 2010 and when we hold it up to inspect the contents, to form an imprint of the experience, we’ll each...
